4 Things to Look for In an SEO Partner

Search engine optimization (SEO) remains one of the most critical considerations for businesses looking to build their brand online. It’s also one of the most challenging aspects of managing your digital presence to handle on your own. That’s why so many businesses choose to work with an SEO partner. But what should you look for when choosing an SEO specialist? What sets one firm apart from another?

1. Knowledge of Your Area

Unless your business has a national or global reach, you need to reach customers in your surrounding area. Make sure the SEO partner you choose has deep knowledge of your city and the surrounding areas for local SEO. The farther you get from home, the less knowledge an SEO company will have about your immediate area.

2. Knowledge of Your Industry

While the rules of SEO are the same for all industries, creating an effective strategy to build your online presence requires deep knowledge of your industry specifically. It’s all about understanding the specifics of your industry and audience, as well as the rules and regulations that govern what you can and cannot do or say. This applies specifically to industries like pharmaceuticals, supplements, and healthcare, but also bears on many others.

3. A Robust Strategy

Successful SEO implementation requires so much more than creating keyword-laced content for your website. It involves technical SEO, off-page SEO, and designing with an eye for the user experience (UX). Your SEO partner should understand how these elements interrelate and what’s required to build a strong online presence using white-hate SEO strategies.

4. A Track Record of Success

Would you buy a car from a manufacturer who had never sold a vehicle? Would you buy a laptop from a company with no history at all? Of course not. The same concept applies to choosing an SEO partner. Look for a firm with a track record of success. Dig deep here. How long has the company been in business? What do their current and past clients have to say about their experience?

Ultimately, the right SEO partner can help you build a stronger brand and a robust online presence. On the other hand, the wrong partner can damage your brand value and degrade your online position, while wasting your time and money. Take your time and choose a partner that knows your city, understands your industry, can create a detailed growth strategy, and has a history of success.